[:en]6 Winning Valentine’s Day Retail Ideas[:]

[:en]It’s tough keeping up with all the holidays we have throughout the year, isn’t it?

Don’t worry. We have you covered. Well, at least for Valentine’s Day anyway.

What should you do?

Well, you’ll have to decide. But, here’s some ideas to choose from or to get your creative juices flowing:

  1. Create Your Own Valentine’s Day Section

This includes both websites and physical stores. What customer doesn’t appreciate the convenience of finding all your Valentine’s stuff located in one place?

The other option would be to scatter it throughout your store, where it remains hidden.

  1. Find New Marketing Angles

Chocolate’s usually an easy winner, right? That’s what most men think, anyway (and usually, they’re right).

But what goes over better than yet another gift of chocolate?

Women like surprises more than they do chocolate (assuming the surprise has been done right).

So, let’s say you sell decorative jewelry boxes. Your marketing angle could be,”Better than chocolate: surprise her with this jewelry box.”

…Maybe not that exactly. But you get the idea.

  1. Encourage Customers to Buy for Themselves

Not everyone has a Valentine’s Day sweetie. This may be a smaller market segment, but nonetheless, it’s present, and one you can tap into.

Don’t call attention to their singleness. But, do encourage customers to “treat themselves” because of all the hard work and stress they’ve been going through.

Anyone can relate to that. And single customers, or even the anti-Valentine’s Day crowd, will be happy to treat themselves.

  1. Give an Experience

42.3% of respondents surveyed by the National Retail Federation say they would love to receive an experience as a gift.

A massage, scrub, pedicure, manicure, dining in a high-rise…you get it.

What experiences can your company offer that make sense for Valentine’s?

  1. Don’t Forget Your Employees

Employees don’t need big rewards (but that doesn’t mean they would like one). You can simply give them a nice chocolate dessert or treat them to a lunch.

Maybe it’s some V-Day candy.

Or maybe you flat-out ask them what they want and deliver it to them.

Every bit of love you give your employees passes straight on to your customers. So it’s a big win-win to show them your appreciation.

  1. Celebrate Love for Friends and Family Too

Many people take Valentine’s Day as an opportunity to not only show love for their romantic partner, but also for friends and family.

For example, in 2012 Qdoba gave customers a buy-one-get-one-free if they shared a kiss with a love interest, friend, family member, or even stranger.

This is a particularly interesting offer because, let’s be honest, who would think of Qdoba as a place to celebrate Valentine’s?

So, will you implement any of these ideas directly? Or, have they simply gotten your mind going in a new direction?[:]