[:en]4 Profitable Consumer Trends to Act On[:]

[:en]Businesses who adapt survive and thrive. Business that don’t fade away into obscurity.

Just ask Toys”R”Us.

The market’s always changing. So what’s it have in store for 2018 and beyond?

Here’s some of the top trends:

  1. Customers Want to Experience Your Brand Through Video

Video isn’t an emerging trend anymore. It’s here. It’s active. It is. 76% of B2C marketers use video in their online strategies.

In 2017, 40% of consumers turned to YouTube to learn more about a product before buying.

How do you currently invest in branding?

You don’t have to create an awesome mega-brand like Pepsi, Coke, Gillette, or AT&T. You simply need to connect with your niche in an emotionally meaningful way.

And video’s an awesome place to begin.

  1. “Clean Lifers” Are Becoming an Important Market Segment

Whether you know it or not, you probably already have at least a general understanding of a “Clean Lifer.” Currently, they’re about 20-29 years old.

And basically, they look for companies who don’t support unhealthy habits, avoid using animal-based products, and say no to uninformed spending. Basically, they want to do business with companies who only have the highest standards of integrity.

When was the last time you studied your company’s own conduct?

  1. Favoring Experiences and a Freer Lifestyle

Millennials have become somewhat jaded by their materialistic Baby Boomer parents. Bothered by the stress, complication, and cost of living a certain lifestyle, they’re focusing more on downsizing and living simpler, happier lifestyles. They also have a mountain of student loan debt to deal with.

This market segment favors affordability, convenience, and sustainability. This generation still lives a super-busy lifestyle. But they don’t want to spend their time on fixing or maintaining their material goods.

So, products that simplify their lives, last a long time, and treat earth and humanity well have a strong market position.

  1. Consumers Are Gaining a Stronger Voice

You’re already aware of this trend. But you have to appreciate its strength and power in 2018.

Because of social media’s ability to spread a message so rapidly, and because of the growth in internet access across the globe, consumers have more power than ever to affect your business.

The hashtag #MeToo spread to over 85 countries, for example. You wouldn’t want to be on the wrong end of something like that.

So, that ability to share can be a good thing – or bad thing. It’s up to you to decide how you can make it a positive for your company.

Which of these have you found most relevant to your company?

You’ll have to decide what you can use to better serve your market – and maintain a strong position for years to come.[:]